Let’s cut to the chase, shall we? You’re implementing alllll the things a great 360-degree marketing strategy needs (because you’re a go-getter!): creating genuine connections on social media, nurturing your list with weekly emails, and providing massive value to your tribe.
You’re busy enough, but you know you can do more—impact more lives, generate more leads, sign more clients, and make more money. After all, you have lofty goals, and you’re not going to reach them unless you work SMARTER than your competition. Am I right?!
But with a long list of things you *should* be doing, you’re not sure which ones are worth your time and energy—every second counts when you’re building an empire.
Insert blogging: the missing piece that can provide your online business with the results you’ve been dreaming about.
Major PSA: Businesses that blog generate 88% more leads per month than those who don’t.
If that stat alone doesn’t convince you blogging is a force to be reckoned with, then I don’t know what will. But the benefits don’t stop there.
In today’s lesson, I’m breaking down three reasons your brand needs a blog along with a few tactics I use to streamline my strategy.
Grab a notebook and pen—class is in session!
Think about all the ways you’re currently driving users to your website… Not many, right?
Without a blog, most online coaches only have a few pages on their site: a homepage, about me, services, and maybe, a portfolio. When your website is limited, the opportunities to bring people to it are far and few between. Let’s be honest: there’s only so many days in a month you can say, “Check out my services!”
Every time you publish a blog, you’re giving your audience a reason to visit your website by providing them with content they need, and actually want to read. You can share these pieces of content across your social media channels and in your weekly email newsletter to get more visibility. In fact, when businesses include blogs in their emails, they experience 2X more traffic than brands who don’t.
In addition to increasing your website traffic (which is already a huge perk), blogging will solidify you as an expert in your industry. I know you’re already dropping golden nuggets of genius on the ‘gram, but how many times have you written a post only to be stopped by the limited character count? Talk about annoying.
By writing a blog, you can dive deeper into your audience’s pain points and provide them with actionable tips they can leverage in their life or business. Can you imagine the impact of sliding an educational blog post link you wrote into the DMs of potential clients who need more information on a subject you teach? I bet they would be pretty impressed.
If you continue to provide the answers to your audience’s most common questions, you’ll have an easier time converting them into customers because they know and trust you.
It’s no secret that search engine optimization is a vital piece of getting seen online. Businesses that blog get 97% more inbound links and 434% more indexed pages, which means they have a better chance of getting found in Google’s organic search results. Why is this important?
This opens up your virtual doors to new eyes, new leads, and new customers. When you show up in search results, you’re attracting the attention of people who don’t follow you on social media, aren’t on your email list, and more than likely, have never heard of you. Your blogs open your brand up to a new audience you might not get in front of otherwise. Talk about leveling up your business!
Now that we’ve covered why blogging is vital for your online business, let’s dig into some quick tips you can use to create a successful blog strategy.
That’s all I have for you today, coaches!
Let’s review: Blogging increases traffic to your website, solidifies you as the expert in your industry, and gets your brand in front of new eyes by boosting your SEO! I would say those are all pretty big reasons to add blogging to your task list, wouldn’t you?
And by following my tips, you’ll be well on your way to implementing a lead-generating, money-making blog strategy of your own.
If you’re excited about all the possibilities that come with blogging, then let’s not stop there! Download my FREE 6-Figure Marketing Strategy Guide, where I’ll show you step-by-step how to create a digital marketing plan that works for you.