Raise your hand if you spend entirely too much time on Instagram without achieving any game-changing results to show for it?
*everyone’s hands go up*
Over the years, Instagram has transformed from a photo-sharing platform into a powerful tool entrepreneurs can leverage to build brand awareness, connect with dream clients, and turn loyal fans into paying customers. And now, in 2020, 75% of US businesses use Instagram to market their products and services—which means being on the platform is no longer a luxury; it’s a necessity to grow a successful brand.
So if you want to turn your account into a money-making machine, you need to do more than:
*post pretty pictures*
*add a few hashtags*
*like a couple of posts*
Here’s the simple truth: Instagram has changed more in the past year than ever before, and there are some common—but critical—mistakes I see coaches making all the time.
And because I *never* want to see you fail, I’m walking you through five of the biggest Instagram mistakes hindering your growth and keeping you from your goals.
Put on your sweats and get cozy. Once you’re through with today’s lesson, you’ll want to hop on the ‘gram and get to work.
It’s easy to get caught in the “fly-by-the-seat-of-your-pants” trap. Trust me; we’ve allll been there. But like everything else in your business—emails, course launches, website updates, and content creation—you need a clear-cut and actionable Instagram strategy if you want to level up.
By creating a plan, you’ll no longer second guess what to post, when to post, who to engage with, or if you’ll reach your goals. You won’t have to cross your fingers and hope your content will resonate with your audience because you know it will. When you create a strategy, you’re putting the power back into your hands. And I guarantee once you’re finished, you’ll be more confident about posting to Instagram than ever before.
Consumers crave connection and conversation, so the best way to build genuine relationships with your dream clients on Instagram is to engage with them. Sounds simple enough, right? It should be, after all, Instagram is a social platform, which means you need to interact with your audience and others in your community to grow your brand. But every day, I see people ignoring their followers, or even worse, using automation tools as a way of increasing engagement. Talk about awkward.
All it takes is 10-15 minutes a day to answer your audience’s questions, comment on a few of your fans’ posts, and follow 3-5 people you’re dying to work with. *boom* You’re done.
You’ve heard Instagram is a numbers game, right? That’s why you’re always striving for your next 1k, 10k, or 50k followers—the bigger your audience, the more sales you’ll make. I’m cringing just writing that because having all the followers in the world won’t mean anything if they aren’t interested in your products or services. So if you’re using follow threads, follow/unfollow tactics, or other sneaky hacks to quickly grow your account, you’re not going to achieve the results you want.
You’ll be left with a large number of followers that won’t want to create a genuine connection with you, invest time in your content, or book your services. Nobody wants that, right?! When it comes to growing your audience on Instagram, and nearly any other platform, I believe in quality over quantity. It may take longer to grow your tribe, but once you do, they’ll be loyal fans you can more easily convert into customers.
I see you. It’s been five days since you last posted to the ‘gram, so you open up your phone, choose a random photo, write up a witty caption, and call it good. You repeat the same *process* week after week, but you’re scratching your head, wondering why you don’t see a rise in your numbers.
To see real growth on Instagram, you need to create a consistent posting schedule. Yes, we’re back to talking strategy—I told you it’s important! To create a posting schedule, you need to determine how many posts a week you can commit to—ideally, you want to post once a day, but you can start small and work your way up to that. Then, look at your analytics to see when your audience is engaging with your content the most.
Here’s an example of what an Instagram posting schedule could look like:
Monday: 10 AM
Tuesday: 2 PM
Thursday: 8 AM
Saturday: 1 PM
That’s right; even your hashtags need a carefully thought out and well-researched strategy. I get hashtags are easy to overlook, especially if you use a third-party app to schedule your posts. But they are an essential part of marketing on Instagram and the key to getting discovered by new people.
Instead of throwing dozens of tags on a post and praying they get you noticed, you need to map out which hashtags will earn the most traffic to your Instagram account. Isn’t that why you spend so much time and energy creating content—because you want people to see and interact with your posts?
Are you guilty of making one or all of these common Instagram mistakes?
If so, don’t sweat it too much. Sometimes even the smallest and simplest mistakes can hinder your growth, but luckily, these are easy to fix!
Achieving real results on Instagram all boils down to one thing: having a clear-cut strategy that drives every move you make. Once that’s in place, you can build genuine connections, increase your following, and sell your services with ease.
Now, get to work! But if these tips aren’t enough for you (I know you’re always striving for more!), grab my Done-For-You Sales Plan for Selling Passive Offers on Instagram. I’ll walk you through my step-by-step process to prep for your next launch and provide you with an actionable strategy to launch a passive offer on Instagram. (Pssst. It’s currently on sale, so grab it fast!)