What Is An Evergreen Sales Funnel? (And Why You Need One To Sell Your Courses On Autopilot)

You’ve successfully launched your first course and enrolled dozens of motivated students eager to learn from you. You’ve got a library filled with client testimonials and a bank account with a little extra cushion to it. 

But once your course has ended, you might be asking yourself, “Now what?” 

Here’s the truth: Live launching is similar to a rollercoaster. It has highs and lows, but the ride always has to come to a stop. If you want to get back on, you need to wait in another long line. And we allll know how frustrating that is. 

What if there was a way to continue your 1:1 or group coaching programs, while simultaneously signing clients up for your course year-round? I’m talking about a constant stream of income without the hassle or stress of launching another course. 

If the idea of making money on autopilot gets you fired up, then you need to build an evergreen sales funnel. 

Never heard of it before or don’t know what it is? Don’t worry, I’ve got your back! 

In today’s blog, I’m showing you exactly what an evergreen sales funnel is and why it’s critical for your business. 

What Is An Evergreen Sales Funnel? 

Have you ever signed up for a digital freebie? I bet if you looked through your emails, you’d see a series of messages packed full of information sent continuously, starting with the checklist, workbook, or webinar you requested. 

After, they introduce themselves and their business along with everything they have to offer—including a low-ticket offer and, finally, their core offer. Sound familiar? 

That’s an example of an evergreen sales funnel. 

It’s an automated system that sells your courses to your audience in a strategic way… without having to lift a finger. 

That means they run: 

• Without the annoyance of daily maintenance 
• Whether you’re working from home or vacationing on the Island of Oahu 
• Every single day, if you want them to 

Opposed to regular sales funnels with a start and end date—ones used for live launches and promotional offers—evergreen funnels have a longer life. You can run them for weeks, months, or years with little effort. 

I’m sure you can see the power in that!

Why Your Business Needs An Evergreen Sales Funnel 

If you can’t tell, I’m wildly obsessed with evergreen sales funnels! Serving the most amount of people I can while simultaneously making money, no matter what I’m doing, gets me fired up. Honestly, it should be a goal the majority of solopreneurs strive for to avoid business burnout. 

The best part of an evergreen sales funnel is it’s completely hands-off. Instead of consistently pitching clients for hours every week, you can focus on the details of your business that need your full attention. You can spend more time doing what you love, like helping your coaching students, creating valuable content, and sharing your expertise with the world. 

Sounds dreamy, right? 

Evergreen sales funnels allow your community to enroll in your course when they want, which means they can make a purchase any hour of any day. They don’t need to wait until your next launch to learn from you, especially if your coaching programs are far and few in between. We both know course creation is a lot of work (understatement of the century), and live launching can be exhausting.  

But if you force your could-be-clients to wait weeks or months on end to access all your knowledge bombs, they’ll likely move on to a competitor’s they can buy right away. Talk about disappointing. 

I promise you don’t want to miss out on creating an evergreen sales funnel and putting your business on autopilot. Imagine the excitement of getting your first sales notification—without launching, hustling, or stressing. 

There you have it! Now, you officially know what an evergreen sales funnel is and how it can turn your one-time live launches into an automated system that makes you money year-round…even on holidays. 

By taking the time to map out and create your funnel, you can say goodbye to the stress and hassle of needing to launch your courses multiple times a year to hit your revenue goals. And you’ll feel good seeing dollars roll into your bank account when you’re sipping margs at the beach. 

If you’re ready to level up your business and sign more clients than ever before, snag my mini-course, My First Funnel. I’ll teach you how to build an offer, write an email sequence, and generate hot leads.