Grab a glass of wine and get comfy—today’s lesson is all about promoting your online business using social media, so you’ll want to pay close attention (with your notebook in hand).
You know the power social media can have on your business. You know it can create a community of loyal fans, generate dream-worthy leads, and put money in your bank account.
But…you’re not sure where to start or how to make it happen without getting overwhelmed by allll the things your *supposed* to do to see results.
Sound a little too familiar?
I’ll let you in on a secret: You can turn your small business into a money-making empire using social media by checking off only a few tasks (read: the most important ones).
And luckily for you, I’m sharing six tactics I use to promote my coaching business on social media to turn my ideal clients into followers and, ultimately, paying customers.
Are you ready to get to work? I’m skipping all the fluff and diving right in because I know you don’t have time to waste.
When most marketers talk about creating the perfect bio, they’re usually referring to Instagram. And while the ‘gram may be the bread and butter of your social media strategy, you can’t neglect the other platforms you’re on.
Whether it’s Facebook, Instagram, Pinterest, or TikTok, you want every social media channel you’re investing effort in to capture the attention of your target audience. When someone pops on your page, they should immediately get a sense of who you serve and how. And let’s remember: You don’t want to attract anyone and everyone—you want your community filled with individuals who value your content and turn into clients.
Bonus Tip: You should always tailor every piece of content to the specific channel, and your bio is no different. Here’s an example of how I’ve written mine for both my Instagram and Pinterest account:
Make money on autopilot w/ email + sales funnels
Founder of Sales Funnel Secrets
START YOUR PROFITABLE EMAIL LIST
I help successful female entrepreneurs earn passive income by leveraging sales funnels and email marketing into their digital marketing strategy.
Getting your content seen and shared is one of the best ways to reach more people and promote your business. Think about how many times you’ve shared a funny video on Facebook or an inspiring quote on Instagram Stories. Now, think about how many times you’ve checked out a brand’s website or followed them on Instagram because someone shared a piece of their content?
I bet it’s too many times to count.
When people are scrolling through their feed or landing on your page, you want them to connect with your message immediately. You’re not on social media to post pretty pictures. You’re there to grow your tribe, create value-worthy content, and increase your sales. And the only way to do that is to show up every day and create content that’ll positively impact your audience.
Before we dive into this topic a little further, I want to make one thing crystal clear: If you’re messaging someone for the first time, it should *always* be done with the intention of building a relationship. Otherwise, you come off like a used car salesman, and it’s not a good look for you or your business. Got it? Good!
Now, more than ever, online networking is key to promoting your business and creating valuable connections. Every day, you should reach out to a few people who are your ideal clients AND who you genuinely want to build a relationship with. If you go into it with a spammy pitch, you’ll tarnish the connection, and you won’t get the results you’re looking for. But if you make the conversation about them, it could turn into a lucrative sale and lifelong friendship.
If you’re not comfortable reaching out via DM, then comment on a few people’s posts throughout the day. Social media IS about being social, so don’t forget to spark conversations.
Instagram Stories is similar to binging a new Netflix series. Once you innocently click on a video of someone’s dog, you’re sucked in. Before you know it: you’ve watched 20 different stories, written three pages worth of tips, and swiped up to get the details of five different courses.
Stories is one of the most under-utilized secret weapons on social media. It’s not only the perfect place to share your day-to-day; it’s where you can speak directly to your audience. You can dive deeper into the Instagram post you shared, talk about an upcoming digital product you’re about to launch, celebrate a recent client win, and the list goes on. And if you have the invaluable swipe up feature, don’t forget to use it so you can direct your community to your website or landing page.
Have you wondered lately how some coaches are increasing their followers from only a few hundred to a few thousand in a matter of weeks? You might think Reels is old news by now, but Instagram is *still* prioritizing it over every other piece of content. Which means if you haven’t created your first video yet, you need to make it a priority in 2021.
50% of Instagram users are scrolling through the Explorer page each month, allowing you to reach an untapped audience you may never get in front of otherwise. The impact of a few extra thousand people watching your content consistently is HUGE! And my guess is Reels will become an even more influential tool as the year continues.
If you’re not sure how to create a Reel or unsure where to start, I wrote a step-by-step guide to walk you through it (pssst: it’s filled with ideas you can implement ASAP, so I promise it’s worth the read!)
Promoting your business on social media doesn’t need to be as hard as many people make it. Focus only on the most important tasks to move the money-making needle: building connections and creating quality content.
By implementing the tips above, you’ll promote your business more authentically (aka without sounding spammy). And your follower’s list and Google calendar will fill up with people who genuinely want to work with you.