Social Media Copywriting 101: 5 Tips To Create Convert-Worthy Posts

Let’s face it: Cutting through the noise and creating scroll-stopping social media posts has never been more challenging. 

I mean, who can compete with dream-worthy views of Bora Bora or a triple-stacked burger with all the tasty toppings…

But even though there’s more than 3.2 billion images shared across social media daily (p.s. that doesn’t include any other type of content), it’s often the phrases or sentences in a post that keep an audience engaged. 

So If you want people to stop mid-motion and *actually* pay attention to all the knowledge bombs you’re dropping on their feed, you need to spend more time crafting your message than: 

*perfectly editing your photos or videos* 

*researching hashtags for hours on end* 

*digging into data for the best time to post* 

Don’t get me wrong; these are all essential elements of social media marketing…BUT the only way you’ll convert users into followers and followers into paying customers is with the words you write. 

If you haven’t figured it out by now, I’m talking all about the art of copywriting. 

It’s what captures your audience’s attention, strengthens their interests, deepens their desires, and sparks immediate action. Your words can work harder than any photo or video.

And I promise you don’t need to be a pro to craft copy that has your dream clients saying, “How does she know me so well!”

In today’s lesson, I’m spilling the tea on five critical copywriting tactics you should implement ASAP if you want your social media posts seen and selling more than ever before. 

Tip #1: Lead With A Great Hook 

If you’re asking what the heck a hook is, let me explain… It’s a concept or idea that gets people drooling over your words and needing to know more. Sounds like something you could use in your business, right?

Facebook and Instagram only allow a limited number of characters before users have to click “more”—AKA the little button most people don’t give a second thought to. Which is why your first line or two of copy is critical to piquing your community’s interest and keeping them on your feed. 

And this is where creating a compelling hook comes into play. Every social media post you make needs a few words or sentences to draw in your target audience. Because it doesn’t matter how life-changing your copy is or how much value you’re providing…if you can’t get people to read it, does any of it matter? 

While you want to put the most amount of thought into the first line of your post, don’t let it stump you. Here are a few examples of great hooks you can tailor for your coaching business: 

• Wanna make $10,000 from your next digital course? (HECK YES I DO!) 
• Six reasons why you aren’t losing fat… (Ummm, tell me more, please) 
• Try these five things to save more money than ever this year (check, check, and check) 
• The #1 mistake I see entrepreneurs make in their first year of business (I NEED to know)

Tip #2: Use A Tried-And-True Copywriting Formula 

Everyone is always looking for the magic formula for success…and while it doesn’t exist, there are a few proven copywriting formulas to help you better connect with your audience and convert them into paying customers. Before I share some of the most known formulas to help you create compelling social media copy, keep in mind these are meant to guide your post’s structure. Knowing your audience’s needs and what resonates with them is the most important element. 

Here are three copywriting formulas you can use to attract the eyeballs of your dream clients:  

AIDA: 

• Attention: grab your audience’s attention with a great hook 
• Interest: ensure you’re writing about fresh ideas that connect with your target audience
• Desire: pull on their emotions so they’ll want to learn more about you or purchase your product
• Action: guide your reader to take action (we’ll dive into this more later) 

STORYTELLING:  

• The Pain Point: identity what keeps your audience up at night
• The Journey: offer value through your tips or advice and share how they can implement them
• The Transformation: share how your reader’s problem will change by implementing your tips or booking your services  

PAS: 

• Problem: hook your reader in by connecting with their biggest fears 
• Agitate: highlight the negative emotions that come with their problem and if they don’t solve it. 
• Solution: show how your product, services, or information will solve their pain point. 

Tip #3: Avoid Large Blocks of Text 

While this might seem obvious to some, I can’t tell you how many times I scroll past posts on the ‘gram that have huge chunks of text. Talk about an eyesore! 

I’m a big fan of long-form copy on social media because it allows me to provide more valuable tips and tricks with my audience. But that doesn’t mean you should write all your thoughts down in one enormous paragraph and call it good. To increase readability for your audience, you need to break your copy into easy-to-digest chunks—we’re talking one or two sentences max. While this tip might seem simple, I guarantee it’ll make a big difference. 

Tip #4 Focus More On Benefits, Less On Features 

Your community is connecting with your posts—they’re liking, commenting, and sharing—but when it comes to converting their engagements into cash, all you hear is crickets. While focusing on the benefits of your product or service is heavily used in sales pages and emails, it’s equally important when crafting your social media copy. 

I get it; it’s easy to get caught up in all the fancy bells and whistles of your offer—all the different modules, the unlimited support, the five free workbooks, etc. But if you want to turn your followers into paying customers, you need to talk about the transformation they’ll see once they purchase your product. Make sure you can always answer the question, “so what?” Continuously ask yourself why your audience should care about a particular feature you want to showcase.

For example, I’m going to share a feature and a benefit, and you tell me which one resonates with you the most… 

Feature: Unlimited chat support throughout the 12-week course 

Benefit: Never having to second-guess or worry about getting your offer off the ground because you’ll have 24/7 support. 

I don’t know about you, but I feel a lot more relieved knowing I have continuous support to bounce ideas off of or get opinions on. 

Tip #5: Always Include A CTA 

If you don’t include a call-to-action on every single one of your posts, you’re leaving money on the table (I wish you could hear me shouting this!). Adding a CTA is a critical element to copywriting, even when crafting content for Instagram or Facebook. It can drive traffic to your website, generate leads, and put money in your back pocket…but you shouldn’t *only* include a CTA on sales-focused posts. 

While it can provide your audience with important next steps, a strategically crafted CTA can also help you form a deeper connection by sparking conversations. Not only does communicating directly with your audience allow you to show off your expertise, but it will allow your post to get seen by more people. Since Instagram’s and Facebook’s algorithm rewards posts with high engagement, you’ll reach a wider audience by enticing your community to comment. 

Here are a few non-sales-focused call-to-actions you can add to the end of your posts to inspire your audience: 

• Check out my stories to learn more about… 
• Which one of these tips will you implement first? 
• What are you struggling with the most right now? Tell me below. 

Are you feeling inspired to craft the perfect social media post that will have your audience drooling over your every word and ready to take BIG action? I’ll bet your answer is, “HECK YESS!” 

If you want your audience to stop their scroll every time they see your post, you need to hook them in and provide golden nuggets of information to improve their life or business. And now that you’ve gotten a crash course into copywriting for social media, I have no doubt you’ll start to a difference. Once you practice consistently, I promise you’ll be more confident about the words you write. 

Has today’s lesson fired you up? Do you want to learn even more about how to utilize social media for your coaching business? Check out this blog, where I breakdown all the social media tips and tricks I use to promote my coaching business and turn followers into paying customers.