Raise a hand if you recently launched your coaching business and are overwhelmed by alllll the social media platforms you’re *supposed* to be on…
I see your hand raised high.
Between Facebook, YouTube, LinkedIn, Instagram, Twitter, TikTok, and the countless other channels, it can be near impossible to determine which ones you should put your time and energy into—especially when you’re first entering the world of entrepreneurship.
And we all know what happens when we try to be everywhere at all times…we end up getting burnt out and start questioning all of our life’s decisions. Trust me; it’s not a pretty look.
So which platforms should you spend your time on? My answer will *always* be to show up where your ideal clients are. But when your customers spend precious minutes across multiple sites, the answer isn’t always that easy.
Lucky for you, I’m breaking down the top four social media platforms you should consider using to build brand awareness, grow your community and reach your ambitious (but achievable) revenue goals.
Grab your notebook and pen—it’s time to take notes and finally feel confident about moving forward with your social media marketing efforts!
While Instagram used to be a social media platform for users to share images with friends, it’s recently become a powerful—and profitable—marketing tool for business owners to integrate into their marketing strategy. And between its one billion monthly active users and game-changing features rolled out yearly, it’s one of the most rapidly-evolving platforms across all of social media.
Here’s three of Instagram’s most popular tools you should think about using if you decide to make this your platform of choice:
Stories: Do you naturally take photos or videos throughout your day? IG Stories is the perfect place to share deeper insights into your life and speak directly to your audience. You can dive deeper into an Instagram post you shared, talk about an upcoming digital product you’re about to launch, celebrate a recent client win, and the list goes on.
Reels: Taking content creation to a whole new level, Reels allows users to create 15- or 30- second videos meant to inspire, educate, or entertain followers. Since Instagram is prioritizing Reels more than any other piece of content, you’ll have the opportunity to reach more of Instagram’s community than ever before.
IGTV: If you want to create long-form, high-quality video content, IGTV is a great feature to test out when getting started. This feature allows creators to upload videos between 15 seconds and 10 minutes long. Consider using it to share behind-the-scenes footage of your business or to drop all your golden nuggets of genius.
Best Feature: Instagram Reels
Are you dreaming of the day when you can speak in front of hundreds or thousands of people? Luckily, the center “stage” is no longer reserved for the highly-known entrepreneurs or influencers with thousaaaands of followers. That’s right; you can take this app’s virtual stage by storm—any day, any time.
As the newest social media platform on the block, Clubhouse is an exclusive, invite-only audio-based app where users can jump into—or host—different “rooms” to listen and engage with live conversations. Since its inception in April 2020, Clubhouse has quickly gained popularity with more than 10 million downloads globally and two million active users weekly.
Because it’s audio-based, Clubhouse gives you the unique opportunity to establish authority in your field in the rawest and most authentic ways. So, if you want to take your business from a little-known brand to a lead-generating, cash-creating empire, think about how you can use the app to build your community and create value-filled chats.
Best Feature: Permanent clubs users can create or join
With platforms like Instagram and Clubhouse consistently taking over every marketing conversation, you might be thinking, “Is Facebook even relevant anymore?” And the short answer is 100% yes. Considered the OG of social media marketing, Facebook is still a powerhouse platform that can host 360-degree videos, sell products via a chatbot, and serve highly-targeted ads to almost anyone in the world.
It’s pretty clear; Facebook isn’t going anywhere, at least not for a while. So, I highly suggest you create a business page to share content and build an audience-base filled with people who love soaking up all your knowledge bombs.
Best Feature: Facebook Ads
If you plan to make content creation a big part of your marketing strategy (which is a great plan), then Pinterest will be your go-to tool to ensure your hard work doesn’t go unnoticed! Used more as a robust visual search engine than a platform to directly engage with your dream clients, Pinterest can drive more traffic to your website than any other social media channel.
The problem most new—or even experienced—business owners run into when developing their Pinterest strategy is they’re unsure what the heck they should pin, but the options are endless. Pin your blogs, social media posts, podcasts, recipes, workout routines, budget worksheets, and anything else you create. All you have to do is design a share-worthy image or video and link it to your masterpiece.
Best feature: Sponsored pins
There you have it—the top four social media platforms every new coach should test out! And this isn’t to say you won’t find success on another channel like LinkedIn or TikTok, but these sites are easy to get started with and proven to provide community-building, lead-generating, and cash-creating results.
What you don’t want to do is fall into the trap of thinking you need to be on *every* platform to have a successful business. That’s an easy way to get overwhelmed and boycott them altogether. Put your time and energy into one or two channels, and I guarantee you’ll reach your goals.
Now that you’ve figured out what platforms your coaching business should be on, I can’t leave without sharing how to put your new knowledge to use. Learn how to turn your ideal clients into followers and your followers into paying customers (in the least amount of time possible, by reading my blog: 5 Easy Tips To Promote Your Online Business On Social Media.
I can’t wait to see you and your coaching business grow on social media!