Do you find yourself banging your head against the keyboard, frustrated because no matter how many hours you stare at your computer, you can’t figure out what to send your email subscribers?
When you have something exciting or timely to share, like the launch of a course, upcoming mastermind, or new team hire, it’s easy to whip up an email (or an entire series)…
But what the heck are you supposed to write about the other 36 weeks out of the year? You can’t leave your email list in the dark and only pop up only when it benefits you.
Real talk: If you’re only sending emails weeks, or worse, months apart, your subscribers will probably forget who you are. And your random email hitting their inbox will be more of an annoyance than a worthwhile read.
I guarantee you won’t hit your loft revenue goals that way.
That’s why I put together a list of five evergreen email ideas you can send to your list, no matter the day or time. When you have absolutely no clue what to write about in between all your (wildly successful) courses or digital product launches, you can count on this list to inspire you and, ultimately, your email subscribers!
Shared a juicy tip on social media that flooded your comments section with follow-up questions? Had an aha moment while working with a client? Learned something valuable while on vacation in Turks and Caicos?
I’m a huge fan of repurposing tips and tricks you’ve previously published on your social media channels, blog posts, or anywhere else. But if you’re *only* going to share the same knowledge bombs available to anyone who pops by your website, listens to your podcast, or follows you on Instagram, then why should anyone sign up for your newsletter? Brainstorm what type of information you can share exclusively with your subscribers. You’ll not only have content you can use year-round, but you’ll wind up attracting more people to your list.
Have you ever been on a date with someone who won’t stop talking about themselves, or they’re rambling on so much you can’t even get a word in? *check please*
If you’re consistently talking *at* your subscribers instead of *to* them, they may not want to be in a relationship with you anymore. Email is a two-way street and should be approached like a conversation.
As an online business owner, you want to invest your time and energy into getting to know your subscribers as much as possible. How many children do they have? What are their favorite hobbies? What type of coffee do they drink? Where do they live? What stage in their business are they in—9-5 with a side hustle or full-time entrepreneur? How much revenue are they generating vs. how much do they want to make? Why are they a coach, or want to become one?
Sprinkling in these questions throughout the year won’t only fill up dozens of empty slots on your content calendar, it will also give you critical information about the types of people you’re attracting to your list.
Remember that epic piece of content you created last year that spiked your website traffic and added dozens of people to your list? You spent hours or even days writing it, and all your efforts paid off… But the sad truth is no one is reading it anymore. It isn’t attracting the same attention it once did–growing your community, generating leads, and converting to paid clients.
That is unless you get it in front of them again.
When you’re consistently creating content, it’s easy for your old blogs, social media posts, and YouTube videos to slip into the archives and never see the light of day. If you’re completely stuck on what to send to your list, dig through previously created content and pick five-ten pieces you can share throughout the year.
Whether you offer 1:1 coaching, group sessions, live courses, or monthly masterminds, I’m willing to bet you have mind-blowing transformations to share. And you know who wants to learn about the results they can expect from working with you? Your email subscribers.
Well, really the whole world, but sharing these transformations might be the nudge your list needs to convert from follower to paying-customer. So, when you’re building your content calendar or drafting an email, and your mind goes blank, don’t forget to share the real, tangible impact you’re making in your client’s lives.
It’s a fact; people love giving their opinion, providing feedback, and contributing their ideas. Use this to your advantage. If you’re struggling with what to send your email list, what topics your new course should cover, how to price your services, or anything else in your business, ask your subscribers.
I promise they won’t be shy, so neither should you. After all, your list will provide you with invaluable information about what they *actually* want, potentially saving you from wasting dozens of hours creating something no one will buy or use.
Feeling inspired yet? After reading this list, I hope you’re finally ready to fill out your content calendar or write next month’s email content without wasting precious minutes or hours coming up with drool-worthy ideas!
And if you want to take your email marketing to the next level (which I know you do!), I have the perfect freebie you’ll want to get your eyes on ASAP! Download my FREE 24 Done-For-You Subject Lines to boost your open rates, increase your website traffic, and generate more sales.